Optimizing Amazon PPC is not just about running ads—it’s about selecting the right keywords that drive high-converting traffic. By focusing on detailed keyword research, proper match types, and continuous keyword performance tracking, sellers can significantly reduce ACoS and increase overall sales. This process involves identifying profitable keywords, removing underperformers, and adjusting bids to ensure maximum return on investment. A well-optimized Amazon PPC campaign helps you dominate search results and reach the right audience at the right time.